Information on 979fm Melton Community Radio
Our radio station has been on the air for over 30 years, 979fm (3RIM Inc.) has been providing the only true community radio service across the City of Melton and its surrounding. 979fm (3RIM Inc) is a non-profit organization, and on a volunteer basis with growing membership base, currently with more than 100 local volunteers.
According to the National Listener Survey, more than 4 million Australians listen to community radio each week.
979fm, is funded in a variety of ways. The most recent National Station Census found that Sponsorship formed the largest category of income.
Our average listeners are usually between 15 – 85 years of age. Most live in the City of Melton and its surrounding areas. The average person listens to 1000 hours of radio per year, second only to TV at 1500 hours per year. Most of our listeners are loyal due to our content, and therefore they are less likely to switch channels when sponsorship announcements come on.
Additional benefits of radio sponsorship include flexibility and cost. 979fm (3RIM Inc.) offers a low entrance fee. We can quickly change the slots for playing an announcement based on your feedback.
Sponsorship was the largest source of income for the sector generally. The pie chart below illustrates the importance of sponsorship income to community radio, accounting for four out of every ten (39.8%) dollars of income in the census period.
Ref www.cbaa.org.au
